We want to reward your loyalty!

When you become a Heinen’s Tasteful Rewards™ member, you’ll start receiving exclusive weekly specials via email and earning rewards that please your palate. It’s our way of thanking you for your loyalty to Heinen’s.

Click here to register your Heinen’s Preferred Card or Check Cashing Card to become a member of the Tasteful Rewards™ program.

If you do not have a Heinen’s Preferred Card, please visit your local store.